From The Author Of The Bestselling Book (Purple Cow)

Seth Godin, the author of the acclaimed Wall Street Journal and Business Week Bestseller, Purple Cow, Speaks about how to get your ideas to spread. Purple Cow is one of the best marketing books out there. This book answers questions like: What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you …

Sipof.ink Chatbot Won The First Place In Facebook Middle East Contest 🤖

The Sipof.ink team is happy to announce that Mr. Ink ChatBot has won the first place in the Middle East and Sub-Sahara Africa Bot contest organized by Facebook under the category of Productivity & Utility. Please watch this video for more details about the contest winners, also you can view the full list of winners from this link. Mr. Ink is …

Sip this book| Predictably Irrational [Part 3]

The Hidden Forces That Shape Our Decisions by Dan Ariely 5- The Problem of Procrastination and Self-Control Why We Can’t Make Ourselves Do What We Want to Do? Here again one of the most important points covered in this book, Procrastination. Or in other words, why we can’t make ourselves do what we want to do? What is holding us? …

Sip this book| Predictably Irrational [Part 2]

  The Hidden Forces That Shape Our Decisions by Dan Ariely 3- The Cost of Zero Cost- Why We Often Pay Too Much When We Pay Nothing? As human beings, we are intrinsically afraid of losing, therefore our reaction to FREE is tied to this fear. The strength of FREE is basically inherited from our weakness when it comes to …

Sip this book| Predictably Irrational [Part 1]

The Hidden Forces That Shape Our Decisions by Dan Ariely 1- The Truth About Relativity Why Everything Is Relative — Even When It Shouldn’t Be? According to his researches and experiments, Ariely believes that we — as human beings — don’t have a value meter that could tell us what things do really worth. We don’t know what we really …

Sip this book| Predictably Irrational [Intro]

The Hidden Forces That Shape Our Decisions by Dan Ariely Predictably Irrational is one of the books that could benefit everybody. Dan Ariely excelled in proposing his ideas as well as experiments. The experiments done by him in this book was both cool and clear. Readers of this sip will gain a great knowledge of how expectations, emotions, social norms, …