Seth Godin, the author of the acclaimed Wall Street Journal and Business Week Bestseller, Purple Cow, Speaks about how to get your ideas to spread. Purple Cow is one of the best marketing books out there. This book answers questions like:
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
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